I help small business owners stop doing ten jobs and start running one business. Websites, booking, AI phone agents, automated marketing, CRM, and more. Built, connected, and managed for you.
The Problem
You know the big companies are using AI. You have probably tried ChatGPT once or twice. Meanwhile your books are in a shoebox, your customer list is in your head, and your website has not been touched since 2019. Every month, the gap gets wider. And your competitors? They are already figuring this out.
Where Most Small Businesses Are Today
The AI Rabbit Hole
The Better Option
What I Build
I modernize both halves of your business. The back office you touch every day, and the storefront that brings new customers in. Connected, so nothing falls through the cracks.
The internal systems that run your day-to-day. I install, configure, and connect every piece. Your data stays yours.
The customer-facing systems that bring new business in and keep existing customers coming back. Connected to your back office.
Most clients start with the full system. But you do not have to. If you only need the back office, or only the storefront, I will build exactly what you need and leave room to grow.
Example Systems
I do not sell a one-size-fits-all package. I design the system around how your business actually works. Here is what it could look like for three common business types.
Solo Wellness Practice
Website optimized for local search. Online booking so clients schedule at midnight without calling. Automated appointment reminders and follow-up emails. Review requests sent after every visit. Social media posts keeping the practice visible between appointments. AI assistant handling email replies and rescheduling.
Fewer no-shows. More five-star reviews. A full calendar without spending evenings on admin.
Restaurant With 10 to 20 Employees
Website with current menu and hours that actually stays updated. Online reservation system. AI phone agent that answers after hours, takes reservations, and handles common questions ("Are you open Monday?" "Do you have parking?"). Automated email campaigns for specials and events. Review management so the owner sees every Google review the day it posts.
Fewer missed calls. More reservations from people who would have called the next place. A front-of-house team that is not glued to the phone.
Solo Contractor or Small Crew
Website built to rank for "[service] + Boise" searches. Lead capture form that feeds directly into a CRM. Automated follow-up texts and emails so no lead goes cold. AI-assisted invoicing and job tracking. Review requests sent after every completed job. Social media content showcasing recent work.
More leads from Google. Fewer leads lost to slow follow-up. Professional image that competes with bigger companies.
How It Works
No project management tools to learn. No mystery about where things stand. Clear steps and honest communication at every turn.
We learn your business, your goals, and where you are spending your time. No pitch. We decide together whether Sawtooth is the right fit.
We design your back office and storefront together. You see exactly what we will install, what each piece does, and how they connect. No surprises later.
We install everything, wire it up, and move your existing data in. You keep running your business while we work.
We sit down with you and your team and train you to actually use the system. Live walkthroughs, written guides, and a direct line for questions.
Monthly updates, monitoring, and small changes are all included. One person answers when you call. That person is Michael.
The Person Behind the Systems
"I am not a tech company pitching you from a conference room. I am one person who figured out how to make AI work for a real business."
I have run my own business since 2014. Photography, media partnerships, creative production. Every hat, every late night, every "I guess I am the accountant now" moment. When I started using AI to handle my own invoicing, automate my follow-up emails, and keep my client pipeline organized, I got hours back every week.
Then I started building those same systems for other small business owners. That is how Sawtooth Creative Systems started. I want to do the same for yours.
Why Sawtooth
Here is what makes working with me different from the alternatives.
I set up your systems, train you to use them, and keep them running every month. Your data, your website, your customer list, your domain. If you ever want to leave, you take everything with you. No hostage situation. No lock-in.
You work directly with the person building your system. No account managers, no ticket systems, no runaround. Call, text, or email and get a real answer from the person who actually built it.
FAQ
The questions I hear most often on discovery calls. If yours is not here, just ask.
Pricing depends on which pieces of the system you need. The full Back Office plus Storefront for a small business typically lands in the range most owners are already spending on disconnected subscriptions every month. I am currently offering a founding client rate for my first few Boise clients. Book a discovery call for a real number.
Two to four weeks from contract to live system for most small businesses. Longer if you need custom integrations with software you already use.
I can keep your current site and add the AI Back Office and any missing Storefront pieces. Or I can redesign the site as part of the build. Most clients choose to start fresh because the old site was overdue for a refresh anyway.
No. Step 04 of the process is training. I sit down with you and your team, walk through every piece of the system, and stay reachable for questions afterward. If a tool is too complicated for your team to use, it does not belong in your system.
You take everything with you. The website, the customer data, the domain, the documentation. Nothing is locked behind a Sawtooth login. Your business is your business.
Because you get the person who built the system on the phone every time you call. Bigger agencies hand you off to account managers and ticket systems. I do not. One person, one phone number, one accountable partner.
Limited Availability
I am selectively onboarding my first clients in Boise at a reduced setup rate. In exchange, you allow me to document the results as a case study, with your approval. Same system, same support, same ongoing management. You get a better price. I get a case study I can share.
Not sure what your business needs? That is exactly what the discovery call is for. No pitch, no pressure. Just a conversation about where your business is today and where you want it to go.
I respond within one business day · Clear pricing · No surprises
